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Food Quality and Consumer Value
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$ 231.99
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| Item Number |
229636 |
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Item Description...
Product Description
Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and consumer science playing central parts. It approaches food quality from both the technical and the consumer satisfaction perspectives, and assesses the roles of management and regulatory tools in delivering food quality for all. Each area is discussed in detail, using the appropriate technical terminology, but keeping the text accessible to readers from both academic traditions, as well as to non-specialist readers.
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Item Specifications...
Pages 314
Dimensions: Length: 9.29" Width: 6.46" Height: 0.94"
Weight: 1.41 lbs.
Binding Hardcover
Release Date Mar 2, 2003
ISBN 3540439145
EAN 9783540439141
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Availability 100 units.
Availability accurate as of May 26, 2012 08:11.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.
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