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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success
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$ 15.80
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| Retail Value |
$ 17.95 |
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$ 2.15 (12%) |
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| Item Number |
157884 |
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Item Description...
Overview
Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy
Publishers Description
At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is all around us, and lots of folks think they know a good ad campaign when they see one, but as Jay has proven over and over again - what you don't know will hurt you! Step-by-step chapters cover developing an advertising strategy, designing effective ads and copy, maximizing advertising effectiveness, focusing your audience, staying within budgets, polishing your look and pitch, and buying and adapting your tactics to appropriate media.
Teeming with anecdotes about past and current advertising successes and failures, Guerrilla Advertising will entertain readers as they learn the nuts and bolts of cost-effective advertising for their small business. |
Item Specifications...
Pages 283
Dimensions: Length: 0.75" Width: 6" Height: 9"
Weight: 1 lbs.
Binding Softcover
Publisher Houghton Mifflin
ISBN 0395687187
EAN 9780395687185
UPC 046442687188
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Availability 100 units.
Availability accurate as of May 26, 2012 12:27.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.
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Reviews - What do our customers think?
 | more dinasours Sep 5, 2002 |
| This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. It's written by PR mogul Michael Levine, President of Levine Communications. Guerrilla PR Wired is written by a man who knows what he's talking about first hand and his success rate should speak for itself. Don't bother with anything else, unless you like frustrations and failure. | | |  | Excellent book Oct 3, 1999 |
| Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed. | | | | Totoal outstanding for a british market Jul 6, 1998 |
| When I read the book I found that it makes you learn about business in a way that was meeting you at your level. It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot. Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy! | | | Write your own review about Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success
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