Books & Bibles
Entertainment
Fashion & Jewelry
Gifts & Giving
Home Decor & Accents
Kitchen & Gourmet
Beauty & Health
Specialty Stores
|
|
|
|
|
|
Cultivating Diversity in Fundraising
| Our Price |
$ 41.80
|
|
| Retail Value |
$ 47.50 |
|
| You Save |
$ 5.70 (12%) |
|
| Item Number |
156979 |
|
|
|
|
|
|
Item Description...
An important roadmap for fundraising in today's multicultural communities
Raising money in today's diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people's differences.
In this groundbreaking new book, the author examines today's four major ethnic groups-African American, Asian American, Hispanic/Latino, and Native American-in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.
In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions:
* Who are diverse donors?
* What are their charitable traditions and interests?
* What fundraising methods will be successful in diverse communities?
* What can fundraisers do to include more diversity in fundraising efforts? Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today's nonprofit sector. |
Item Specifications...
Pages 252
Dimensions: Length: 9.28" Width: 6.24" Height: 0.97"
Weight: 1.37 lbs.
Binding Hardcover
Publisher Wiley
ISBN 047140361X
EAN 9780471403616
|
Availability 100 units.
Availability accurate as of May 26, 2012 12:21.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.
|
Product Categories
Similar Products
Reviews - What do our customers think?
 | This will help a lot Dec 4, 2002 |
| This book came along just in time. I want to congratulate Jancie Gow Pettey for tackling this subject and for doing it in a way that is readable and helpful. This book came to my attention just as I was accepting a new job with a nonprofit institution that serves an extremely diverse (both ethnically and economically) community. One phrase stood out to me: "Diversity means adjustment." Summary: Get this book for your development library. spn | | |  | Fundraising in a Multicultural World Jan 11, 2002 |
| In this latest publication in the AFP/Wiley Fund Development Series, author Janice Gow Pettey contends that, to be successful, fundraisers must understand diverse ethnic cultures in America. While philanthropy in America mirrors the rapid shifts in technology and culture of the 21st century, giving practices in many ethnic communities draw on ancient cultural and religious traditions. Pettey looks at four major ethnic groups, African American, Asian American, Hispanic/Latino and Native American, explores their charitable traditions, then applies this background to recommended fundraising techniques. The book provides interesting historical perspectives on these four groups, and offers insights into specialized giving practices. Cultural pitfalls are addressed as well: how do you bring up planned giving in a Chinese community, where death may be a taboo subject? How do you measure philanthropy where much of the flow of funds is back to communities in immigrants' home lands? Also included are demographic data from the 2000 census, as well as observations gleaned from interviews with professionals in the philanthropic sector on family, personal and cultural giving patterns within their respective cultures. (This survey is ongoing, and the author gives information in the book on how to participate.) "Cultivating Diversity in Fundraising" is well-organized and clearly written. While giving nonprofit professionals the tools to succeed in successful fundraising among these major ethnic groups, the book also promotes a greater understanding and respect for the role of minority communities in American philanthropic life. | | | Write your own review about Cultivating Diversity in Fundraising
|
|
(0 Items)
