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Clicking: 17 Trends That Drive Your Business--And Your Life
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$ 14.07
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| Retail Value |
$ 15.99 |
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$ 1.92 (12%) |
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| Item Number |
128296 |
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Item Description...
Faith Popcorn has been called "America's most highly regarded trends forecaster" ("Newsday"). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and "Clicking, " which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the "New York Times" and "USA Today" to the "Chicago Tribune" and "Business Week." Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. "Clicking" is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or "clicked," this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future. |
Item Specifications...
Pages 480
Dimensions: Length: 7.99" Width: 5.3" Height: 1.09"
Weight: 0.77 lbs.
Binding Softcover
Publisher Collins
ISBN 0887308570
EAN 9780887308574
UPC 099455015004
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Availability 3 units.
Availability accurate as of May 26, 2012 12:55.
Usually ships within one to two business days from La Vergne, TN.
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Reviews - What do our customers think?
 | Decent Concepts Jun 20, 2003 |
Despite the fact this book has an awful cover, it is useful. Faith Popcorn presents a valid argument that we as a society need to observe the trends that are driving our culture. Some of the trends include, cocooning, clanning, icon-toppling among others. These trends make sense and are backed up by anecdotal evidence gathered by the author's company.
Faith is a futurist marketer, trying to predict what will happen next, and what consumers will want. There is some wiggle room, I believe, between the forces of what consumers want and what companies and culture demand that the consumer has to buy. Faith leans more towards trends should drive companies, rather than companies driving trends. Overall a useful book, but at this point some of the material is out of date, (note the 97 publishing date), but I am sure Faith is somewhere 'popping' some more ideas at her company, the 'brain reserve.' One pick with this book is the concept of 'female think' & 'mancipation.' While there is some validity to what Faith is saying, why does the chapter on 'female think' get two chapters and all other trends (17) get just one? Fair and Balanced? Faith, you are successful, quit trying to prove it to the boys club, who cares what they think of you, you are doing a great job. Just some observations. Grade of 'B'Joseph Dworak | | |  | Useless drivel Feb 2, 2003 |
| Trends? I'd say Faith is more of a keen observer of what's happening NOW rather than what may soon be. The first 20 minutes of the 90 minutes I heard (the audiobook) was a combination of wordsmithing, technospeak and self-promotion. If you want a good book about REAL unfolding trends, pick up Robert Reich's "Future of Success." He's not selling a product. | | |  | This is a really good book. May 31, 2001 |
| This is a really good book. I learned a lot. I keep it on a shelf near my desk so people think I read it. I quote the parts I did read in meetings so people think I am cool. | | |  | Missed your Target! May 1, 2000 |
| The book is recommended for college students yet most of the text is intended for the baby boomer generation and not the new savvy student. Better luck next time. | | | | Clicking : 17 Trends That Drive Your Business -- And Your Mar 27, 2000 |
| This is a very good book for anyone interested in long term trends and how to forsee some of the main trends for the future. | | | Write your own review about Clicking: 17 Trends That Drive Your Business--And Your Life
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